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  • MultiCast Corporate Communications

    Posted by admin on January 7th, 2010 and filed under corporate organization | 1 Comment »

    When attempting to deliver rich media executive broadcasts within a corporate environment (like CEO weekly company addresses, etc) network bandwidth consumption can be of concern. In traditional video delivery (known as unicasting this is what is done with Flash video) for each user accessing the stream a new thread is opened and delivered. Lets say the video stream is a 300k one. If one user hits it that means 300k of network bandwidth is consumed, if two access it then its 600k, and so on. It is really simple math and it is easy to see why the operations folks at any organization can become a little uneasy about delivering high volume viewing, especially live, events. There is a better way however.
    In this episode of Michael on the Go I discuss the use of a feature already owned by most organizations and they dont even realize it. Multicasting is a feature of Windows Media Services which organizations get as part of Windows Server. Own Windows Server then you own Windows Media Services. In this episode I talk about how multicasting can enable large scale live viewing of contents simultaneously by thousands of end users without adversely impacting your environment. Interested? Then watch the clip and find out how you can deliver compelling content and training via a TV guide like experience to your users. For more info visit my blog at http://socialmedia.mikegannotti.com

    Duration : 0:6:46


    [youtube nLqn6WI0OdI]

    One Response

    1. 0bscura Says:

      Interesting that …
      Interesting that you’ve used YouTube/Flash for your video about WMS/Silverlight video multicasting.

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